How to build an AI chatbot that actually sells

A support bot answers questions. A sales bot captures the lead. Here's the difference — and how to design for it.

This is a starter article. Blog content is content-managed — connect a CMS or Supabase table and render Markdown here to publish real posts. The layout, typography and metadata are production-ready.

Why it matters

The difference between a site that captures leads and one that leaks them is almost always in the follow-up. Automating the boring parts frees your team to do the work only people can do.

Where to start

Start with one workflow: capture, notify, respond. Get it reliable, then layer on AI and analytics. Small, compounding wins beat a big rebuild every time.